Adobe InDesign
InDesign Shortcomings
- PDFs exported from InDesign should always be double-checked for accessibility in Acrobat, as the conversion process can produce unanticipated results.
- Adobe’s online publishing tool is not accessible at this time. The PDF needs to be offered directly as a PDF in order for users to benefit from the document’s accessibility.
Universal Design Goals in InDesign
The Universal Design Goals below are based on the Electronic Accessibility Rubric. All employees are expected to work toward meeting Universal Design Goals for their content.
Headings and Styles
- Open the Paragraph Styles window. Select Window, Styles, then Paragraph Styles.

- Once in the Paragraph Styles window, select the heading level that you want to assign to the highlighted text.

- To change the appearance of a particular style, double-click on it to bring up Paragraph Style Options.

Mapping InDesign Styles to PDF Tags
The headings structure that you create will not automatically transfer to PDF when you export from InDesign. In order to maintain the structure, specify how the InDesign styles should be recognized as PDF Tags.
In the Paragraph Styles Options window, select the Export Tagging tab. On the PDF Tag drop-down menu, select the style that you want to see in the converted PDF. In this case, H1 will map to H1:

Reading Order
- To set reading order in InDesign, open the Articles panel. Click on Window, then Articles.

- Drag content from the document into the Articles panel in the order the content should be read. You can drag multiple items by holding the shift key and selecting them in the correct order before dragging to the panel.

Alternative Text
- Select the image with the Selection tool. In the menus, select Object, then Object Export Options.

- In the Alt Text tab, choose Custom from the Alt Text Source drop-down menu.
- Note: Alt text can also be imported into InDesign from Microsoft Word or from Adobe Bridge metadata. To import existing alt text, select XMP: Description from the Alt Text Source menu instead of Custom.

- Note: Alt text can also be imported into InDesign from Microsoft Word or from Adobe Bridge metadata. To import existing alt text, select XMP: Description from the Alt Text Source menu instead of Custom.
- Type the description in the text field.

Applicable Concepts
Alternative text (alt text) is a written alternative to an image. It’s a short description that can be read aloud by screen readers for users with visual impairments.
Headings provide information about the structure of the document at the code level, creating an outline that helps users navigate the content.
Reading order determines the order in which assistive technology will read content.