Your links should make sense when taken out of context:

  • Links such as “Click here” or “Read more” are not helpful to users who cannot see because the links are often heard in a list, not inline with the text.
  • "Read more" doesn’t tell you where the link goes, and there may be more than one on the page.
  • Links beginning with http://... are difficult for anyone to read, and especially cumbersome for someone who is listening to the page.

On the other hand, links such as “Declaration of Independence” and “Thomas Jefferson” are helpful because they tell you where they're going, and they're succinct.

To format links in Microsoft Office, Select the link text. On the Insert Ribbon, click Hyperlink.

Insert ribbon showing hyperlink option

Type the text that will actually be displayed in your document in the Text to Display field.

Type the actual link in the Address field. This is the link that will be followed.

Insert hyperlink window showing text to display

Most text editors for web content have a button on the toolbar for inserting or editing hyperlinks. You can select text and convert it to a link, or you can simply paste a link and then edit to add descriptive text. Below is an example of how to do this in WordPress, although other text editors will be slightly different.

In WordPress, select the link text, then click on the Insert/Edit Link icon.

WordPress Insert/edit link button (Ctrl+K)

Click on the settings button to get more Link Options.

WordPress Link options button on insert link dialog

In the Link options window, enter the destination URL and the descriptive link text in the appropriate fields. Once these are both added, click Update to apply changes.

WordPress edit link options, showing separate fields for URL and Link Text, and Update button to apply changes.